Organizational Information Dissemination Within Collaborative Networks Using Digital Communication Tools

Knowledge transfer among employees remains a challenge for many organizations. With the increased adoption rate of corporate social media collaboration technologies, there is an urgent need to determine the factors that enhance information diffusion among employees. The current study leverages prior research on social media collaboration performed in the public domain to determine whether the dimensions of tie strength have any effect on information diffusion among corporate users of social media technologies. Analysis of 511 Lync messages related to a training topic at a mid-sized South Central corporation was performed. The preliminary results demonstrated that the dimensions of tie strength (intimacy, structural, and social) were highly correlated to the number of messages among users. Moreover, regression analysis showed that three quarters of the messages were also predicted by the dimensions of tie strength.